There is a familiar saying that “time is money,” and in the online realm of digital commerce it couldn’t be more true. That’s because there is a direct relationship between website performance and revenue. That is, the time it takes to load web pages has an immediate impact on a company’s turnover.
The world’s largest online companies have documented how slow website performance results in lost revenues. But this is an issue that affects businesses of all sizes with an online presence. Even highly optimized sites have room to improve. Here we explain how web performance affects the bottom line and offer tips for using web acceleration to speed up poorly performing websites.